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Facebook is testing a new feature – video covers for Facebook pages.
Facebook is all about video these days. Mark Zuckerberg called it a "Mega trend" comparable to the mobile one. So it is not surprising that video covers appeared on Facebook. Facebook wants to use video – many videos – and this is just one of the ways it encourages it.
The video is good for us too. We know he has power. We know we can tell our stories faster with the video and according to a Neilsen study, it is wonderful that the memory of our brand.
So, with Facebook covers, we get another store for our video content.
What are Facebook video coverage?
Video covers, like cover photos, occupy the same space at the top of your Facebook page. When someone visits your page, the video plays automatically. This makes videos a good way to capture the attention of your audience, especially a new audience. When a visitor clicks on a cover video, it is expanded and fully played.
How do you know if you have Facebook video coverage?
Have they expanded the feature on your page? To find out, visit your web page. If you have a rotary icon / camcorder on the top right of the cover photo, you can add a cover video.
Like adding a cover image when you click on the icon, you will be given the option to upload or choose a video to add to the Facebook header.
This feature is slowly expanding, so if you do not see the option on your page or if you have it short and disappeared hang there, they are on the way.
The size and length of your Facebook video cover
Facebook requires that your cover video be between 20 and 90 seconds, at least 820 x 312 pixels in size (the standard size of Facebook cover), but recommend videos that are 820 x 426 pixels.
Although it specifies 20-90 seconds, my first video cover lasted more than three minutes, so it's worth experimenting with length.
Facebook will crop your video view in the cover section of your page in a 820 x 312 pixel window. This piece of video will be what users see when they visit your page. You can adjust the video when you upload it to display the best slice, the piece that works best when displayed.
Other options for Facebook video coverage
Then, choose whether you want your video to enjoy. If you upload a short video, this is a good idea. Facebook also gives you a selection of thumbnails to choose from for your video. Although you select a thumbnail here, you can add a custom one after you publish.
Now your video is live, you can edit it the same way you edit any Facebook video. Find it in the timeline of your pages. Click the down arrow next to the post and select "Edit Post."
From here you can:
- Edit or add a custom thumbnail
- Add a description
- Add captions
- Give your video a name
- Tag the video
- Tag people in your video
- Add featured products and services
- Add a location
- Add a messenger call to the action button
I recommend doing this as soon as you publish your video, as standard Facebook cover photos tend to work well engagement on Facebook pages and I'm sure the same will happen for your cover video.
How to maximize your Facebook coverage video
It is common for people who visit Facebook to find out about your business or brand for the first time. Capturing attention with a video can make a good first impression. These people are the main audience for your Facebook video.
However, the secondary audience for the video cover will be your existing audience. As mentioned above, Facebook covers tend to get more engagement than regular posts, so we can expect to see more traction from a video cover than a regular cover. You should consider both of these audiences when creating your video
Because the video is played quietly on the cover (and without subtitles), it is important to add text to the video. A video of you talking to the camera will only work if you add text to illustrate what you're saying. If the video introduces you, you'll need to use gestures, body language, and text to illustrate your point of view.
Live stream insiders Use a text-based video for their header. They cut together a series of animated and static images to make the header clickable.
Make it multidimensional
My first instinct when I received the video coverage option was to create a video that exactly matched the Facebook coverage parameters. The problem is that although this looks great as a Facebook header, it does not expand much when clicked. This means you will lose impact and important real estate.
Square video tends to work best on Facebook because it takes up more space in the feed, getting more attention. You may not want to go square, but you should look at creating a video that works both in the header (so make sure the text and faces fit in a window with 820 x 312 pixels), but it also works when clicked for viewing.
Exit Isa they conquered this with their header video. Not only does it give you a good perspective on their activity, but it works both indoors and out.
Tools for creating Facebook video coverage
The video may seem like hard work, but it shouldn't be. There are a number of tools you can use to quickly create video capture. Here are just a few.
This is a free tool that you can access through the web or through an iOS device to create a fast video overlay video.
They have great "Story Guide" templates, which watch you through shooting by shooting how to create a video. This is great for new videos who want to learn how to tell their story using the video. For more advanced video producers, you can start from scratch. It is an excellent tool and worth exploring.
Wave is a premium video tool that includes a stock video library to which you can add text overlays. It is so intuitive and easy to use, it has been nicknamed "Canva video". The tool also includes an editing interface that helps you bring video together seamlessly.
Your video should not be motion pictures. Flipagram is a mobile application (Android and iPhone) that makes a slideshow of photos and pictures from the camera roll. Use photos of your business, people in it, and your products to create an image-based video for your cover.
Camtasia is my favorite video editing tool. It's a full-service editing tool, so it's more expensive and more complex to use than the tools above, but it does everything else (except for stock videos included).
For your Facebook video, the criminal thing is that you can adjust "Canvas" (the size of the video) to the size of the Facebook cover.
Facebook video coverage is a powerful way to capture attention and communicate with visitors to your Facebook page. When creating them, remember:
- Most of your audience will look at the muted sound, so if you're talking, make sure you add text to your video (not just titles).
- It doesn't have to be you talking to the camera. Use photos of your business, your products, your creation process to showcase what you do.
- Optimize your video for two formats – a standard video size and a Facebook cover size.
NOTE: Many people report problems with their cover videos. If you have problems with the feature recommended by Facebook completing this form to contact developers.
Have you experimented with Facebook video covers yet? How did they work for your business?