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If you've noticed conversations on social media, you might face a lot of lingo or acronyms that take a while to figure out. Acronyms from social networks such as TFW, TBH and LMK are occasionally thrown into comments, subtitles and conversations between people.
Therefore, when you are responsible for creating social media content or responding to customers, it is essential to make sure you have the knowledge of the most common acronyms and social media slang. This will help you understand what your audience is saying and how to speak their language.
In addition, there are a few acronyms that could find their way into marketing reports or sales and business meetings. This makes it even more crucial to know what you stand for, so that you become even better at work.
Check out this list of acronyms of social media and common slang on the internet to stay up-to-date with the latest online lines.
Network-specific social media acronyms
First, let's start with the common acronyms related to specific social networks and develop ourselves. Although these network-specific acronyms are generally intuitive, it is important to know them internally.
- FB – Facebook
- IG – Instagram
- LI – LinkedIn
- YT – YouTube
- TW – Twitter
Also, you may encounter some acronyms that refer to the functions of the respective networks. These are especially important if you are enabled Twitter, where the abbreviations on social media are common. Knowing them will help you improve your communications with team members and with the following.
- DM – Direct message. It refers to a message sent between two users. Used especially on Twitter and Instagram. You will usually find users and companies asking "DM for question" followers as you can see in the image below. You could use it in your Twitter bio or Instagram bio for certain types of messages if it suits your business.
- MT – Tweet changed. This is when you edit the text of a tweet before reloading it. Typically, create a modified tweet to shorten the text and frame the character or remove the poster handle (if they have a private account).
- PM – Private message. It is a more generic term for individual communications that are not visible to the public and include DMs.
- RT – When you share someone's Tweet to your own feed, they retweet. Companies, influencers and celebrities often ask their "RT" followers a post if they agree with it. It's a great way to gain more sharing and visibility for your Tweets
Acronyms of social media for companies
Next, we have frequently used acronyms in a business setting. While you commonly use these acronyms in marketing and communications meetings, they are just as useful for social media communications, especially if you are in a relevant niche.
- B2B – Business to business. It refers to companies that meet the needs of other businesses.
- B2C – Business to the consumer. Refers to companies that sell products or services directly to customers.
- CMGR – Community Manager. They are responsible for managing and nurturing a brand's relationship with its community – not for being so confused with the social manager
- CMS – Content management system. The tool you use for editing, programming and publishing any form of web writing material.
- CPC – Cost-per-click. This is the dollar amount you pay for each person who click on your ad.
- CPM – Cost per thousand impressions or cost per mile. Used to measure ad impressions instead of clicks.
- CR – Conversion rate. A measurement of the number of people who have taken the desired action, divided by the number of people they could have.
- CRO – Conversion rate optimization. This refers to the steps you take to improve your conversion rate.
- CTA – Call to action. A statement that encourages the public to take a certain action.
- CTR – Click-through rate. The percentage of people who took steps to click on a link when given the option.
- ROI – Return on investments. It is a measure of how much you have earned, given the amount of money spent to earn this income.
- SMB – Small and medium / medium enterprises
- SMP – Socialization platform
- SMM – Social media marketing
- SMO – Social media optimization
- SoLoMo – Social, local and mobile. The fusion of mobile marketing with social media marketing efforts, which are targeted locally
- SRP – Social relations platform. A centralized platform that allows you to publish content across multiple social networks, then monitor and analyze results
- TOS – Terms of service
- UGC – User generated content. It refers to any form of content in any format created by users of a social network.
Technical terms that marketers should know
Technical shortcuts may not occur regularly in everyday conversations of people. But if you work at a technology company or socially manage one, knowing these technical terms can help you interact with your brand's audience. It could also come in handy in your conversations with the IT team.
- API – Application programming interface. It refers to a set of rules that determine how software pieces interact with each other.
- CX – Customer experience
- ESP – Email service provider. The software you use sending emails.
- GA – Google Analytics
- ISP – Internet service provider. The company that provides your internet service.
- PV – Page views. The number of visitors landing on a given page.
- RSS – Very simple syndication or rich summary of the site. A stream with all the content published from a source, usually a blog.
- SaaS – Operating system as a service. A set of companies that provide software programs accessible online and paid by subscription.
- SEM – Search engine marketing. The practice of increasing search engine visibility through paid ads.
- SEO – Search engine optimization. It often involves improving the content of your website for the main purpose higher ranking in relevant search results.
- SOV – Voice distribution. The amount of exposure your company has compared to its competition.
- UI – The user interface. The visual aspect of an instrument that a person uses to control it.
- URL – Uniform resource locator. Web address used to identify a website or page.
- UV – Unique views. Number of individual page viewers. It could also apply to videos or images.
- UX – User experience. This refers to best practices around how people can easily interact and perform actions on a website or application.
Acronyms for internet conversation and slang
Most acronyms in social networks are less business related and more casual and conversational. Many of them have been on the Internet for years, while others are a bit more recent. You will often find these acronyms used in public posts that you make or share with your followers or in their comments on your posts.
It's good to know what these social media abbreviations mean for you I know what your audience is saying and give them a relevant response if needed. Some of these abbreviations are also used as hashtags and you can take advantage of them for better visibility.
- AFAIK – As far as I know
- AMA – Ask me anything. Often used by celebrities, influencers, industry experts and regular social media users as an open invitation to questions.
- BRB – Be right back
- BTAIM – Whatever it is
- BTS – Behind the scenes. Use this social media acronym when giving your followers a behind the scenes look at what your brand is doing.
- BTW – by the way
- YES IT IS – Anyone else do …?
- DYK – Did you know …?
- ELI5 – Explain how there are five. Often used on forums like Reddit when people look for the simplest explanation for more complex topics.
- FBF – Friday flashback. A theme where people share old images or posts with their followers /
- FBO – Official Facebook. When you make a public announcement on Facebook about a live event, such as a new relationship, a change of job, etc.
- FF – It's coming Friday. A trend that started on Twitter and involves giving a shout out to people you think deserves more recognition and followers.
- FOMO – Fear of not losing. This often stimulates people's willingness to keep up with social media in general and is also often exploited for commercialization such as through limited offers, exclusive product disclosure and other tactics.
- FTFY – That was solved for you
- FTW – For victory
- FYI – For your information
- G2G or GTG – I have to go
- GG – Good game
- GTR – I have to run
- HBD – Happy Birthday
- HIFW – How do I feel when …
- HMB – Hit me back
- HMU – Hit me
- HT or H / T – Hat tip. Used for the recognition, appreciation or satisfaction of other users.
- HTH – Here to help or to help happy
- ICYMI – In case you missed that. Usually used to share content that is not very current.
- IDC – I do not care
- IDK – I do not know
- IKR – It is not like that?
- ILY – I love you
- FROM MY POINT OF VIEW – In my humble opinion
- IMO – In my opinion
- IRL – In real life
- JK – Just kidding. Used for transmitting a light-hearted tone.
- LMAO – Laughing a ** off
- LMK – Let me know
- LMS – Like my status. Used to invite people to engage with a posting.
- LOL – laughing out loud
- MCM – The man crushed Monday. Chipotle inclined to this abbreviation to suit the product:
- MFW – My face when …
- MTFBWY – May the force be with you. A reference to "Star Wars" frequently used to encourage.
- NBD – It's not a big deal
- NM – Not too much
- NSFW – Not recommended at work
- NVM – Does not matter
- OH – Used as context for quotation marks
- OMW – On the road
- OOTD – Day outfit
- OP – Original poster
- OTP – A true pairing. Commonly used in fandoms. It refers to two people or fictional characters that you consider to be the perfect couple / couple.
- PPL – people
- ROFL – Rolling on the floor laughing
- ROFLMAO – Walking on the floor laughing at me
- SFW – Safe for work
- SMH – I nod. Used to express shock or disappointment.
- TBH – To be honest
- TBBH – Be honest
- TBT – Thursday's throw. Like FBF, this involves sharing old photos or posts.
- TFW – This feeling when … Used to share a relatable experience.
- TGIF – Thank God it's Friday
- TIL – Today I learned …
- TL; DR – Too long; I have not read. Here's an example of Slack using this acronym along with some of the others I mentioned earlier. This may seem overkill, but in Slack's case, it fits the brand's personality and shows an attempt to respond clearly to the message with a bit of humor:
- TMI – Too much information
- WBU – And you?
- WBW – Wednesday back. It follows the same theme as FBF and TBT
- WFH – Work from home
- YOLO – You only have one life
The social media slang
While acronyms on social media are extremely useful for anyone dealing with socializing, knowing the Internet slang is just as important. Social network users always have a new slang and abbreviations. It will help you better understand your audience when you understand the most popular popular social media slang.
- ¯ _ (ツ) _ / ¯ – A shrugged expression used to convey indifference. Often used instead of "everything", "doesn't matter", "who knows" or "why not"
- Clickbait – The practice of using a challenging title for the sole purpose of driving clicks.
- Cray – Abbreviation for crazy people
- Crush it – When someone is doing particularly well with something, he crushes it.
- Palm over face – When someone does or says something that is incredibly stupid.
- Hunger – Short for family. It refers to a person or group of people that you consider as a family.
- Fire – When something is exceptionally good. Fire emoji is often used for the same purpose.
- I can't either – It indicates the inability of the speaker to convey his emotion because he is excited or frustrated.
- I – Used when someone can relate to something, usually a quote or meme. Evernote uses it intelligently in the following tweet, where it shared the top features of the instrument and used "it me" as a legend.
- Bed – Used to describe something that is happening.
- On fleek – As
- Savage – When someone or something is extremely harsh. Often used as a praise.
- Slay – Like "smashing it", "killing" something if you do it exceptionally well.
- Slide into someone's DM – The practice of randomly sending someone's DM.
- Team Goals – A term used to describe something you would like to become or get your group.
- Thirsty – When someone is too keen or seems too desperate.
- Throwing Shadow – The act of denouncing the public or respecting someone. Often used in reference to sarcastic remarks against someone or something.
- Trendjacking – When users take over a trending topic with irrelevant content.
- Yaas – A very enthusiastic form of "yes." You can use so many wishes.
Best practices for using social slang and acronyms
While knowing these acronyms of social media and internet slang is important, that doesn't necessarily mean that you should supplement your social media posts with them. Here are some best practices to help you use them correctly:
1: Keep your brand voice
No matter how well you know and understand the language of social media, you should only use it if really fits your brand voice. Some of the more technical and business-specific acronyms would be a must for B2B companies and companies that want to maintain a professional voice. But it would seem completely out of place if they tried to call their followers "hungry" or call their events "lit."
For example, companies like Canva can maintain a casual brand voice, but don't try too hard to use these popular social media abbreviations and slang. He still uses a casual tone when addressing followers on social networks, but does not force a language into socializing tendencies, where it does not fit.
2: Do you know when to use the right slang or acronym?
Even for companies with a more casual brand voice, it is not always a good idea to use casual social media language. You need to carefully evaluate the situation and know the right time to use the right acronym. For example, a customer who comes to you with a complaint may not appreciate it very much if you asked them to "hit you." Instead, you can tell them that you are "hth".
3: Don't try too hard
One of the worst things a brand could do is try too hard to stay relevant and make a laughing stock. This good practice goes hand in hand with the first two tips. Try not to force it if it doesn't match the brand's voice or situation. But even if you don't use much slang, understanding these popular social media acronyms will help you better understand your audience and their responses.
4: You know what slang your audience is using
Most importantly, you know exactly what kind of internet slang your audience is using through social listening. Make the most of Social Sprout social listening functionality to listen to audience conversations. This is a great way to identify common expressions and acronyms in their posts, so you can understand their language.
How often do you use acronyms and slang in your posts? How do you stay up to date with the latest trends? Tell us in the comments or on @SproutSocial.