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As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. In addition to building our complete content strategy, how can you prove that you are who you say you are? There the Facebook check enters the image, a blue mark providing a clear distinction between an authentic page and a page created by fans or imposters.
The fact that checking on Facebook is mandatory for well-known and highly searched pages and profiles, which can also be very likely to be replicated or parodied. This includes public figures, brands and companies to name a few.
In this post, you'll learn a few essential steps to verify yourself on Facebook, as well as some additional details to give you a complete understanding of how Facebook verification works. Let's begin.
What does it mean to be checked?
Before you enter the Facebook verification process, you will want to know what it means to be verified on Facebook in the first place and why it is so important.
As we briefly touched on earlier, businesses and public figures can often see people creating pages and profiles similar to their own – whether they are imitated or built by a community of fans. Even if there is no harmful intent behind these Pages and Profiles, there is still a huge risk that other Facebook users will confuse them into reality.
A Facebook check mark gives credibility to official pages and makes a clear distinction between real pages and pages managed by fans or imposters.
In addition, Facebook gives priority to profiles and pages verified in its search results. So checking Facebook ensures that your page appears at the top of relevant searches, which can further improve you. See how the official verified page for Workday takes precedence when searching for your company name on Facebook.
Blue-gray check marks: What's the difference?
Although we are familiar with the blue Facebook check mark, you may have noticed some signs of gray control. What do they mean and what is the difference between the two? Let's take a look:
Blue check mark
The blue check mark or check badge on Facebook is for people or pages that are of public interest. Think of big companies, popular brands and celebrities.
Gray check mark
The gray check mark or check badge on Facebook is for pages that are still authentic but do not meet the public interest rating. For example, a local outlet for a nationwide retail chain could have a gray check mark. This is ideal for small and local businesses and organizations, as well as for businesses with multiple outlets in different cities.
But Facebook has made an update that removed the gray check badge in October 2019. This meant that small and local business owners would have to go the extra mile to check their Facebook pages.
Who can be verified on Facebook?
Although in theory, anyone can be verified on Facebook, they need to meet strict verification criteria to be approved. In addition to complying with the company's terms of service, your account should be:
- Authentic – It should represent a real person, entity or business.
- Completely – It should be active and have all the necessary details, such as a "About" section and a profile picture. In addition, it should have at least one post.
- Notable – The person, entity or business they represent should be well known and do numerous searches. Facebook is more likely to approve your app if multiple news sources and posts have the account.
- Unique – It should be the unique presence of the person, entity or business they represent. Facebook checks only one account for each company or person, except for language-specific accounts. And keep in mind that it doesn't check general interest accounts. For example, it will not check a page dedicated to healthy food, but will check a page representing a registered publication dedicated to healthy food.
The above requirements are only the minimum and do not necessarily guarantee that you will be checked. To improve your chances of verification, make sure your account looks extremely credible. This means regularly publishing highly informative and engaging posts, instead of complying with the minimum requirement of a post, for example.
Please note that in addition to the above, Facebook may have other requirements for verifying pages and profiles belonging to law enforcement agencies, politicians, elected officials, and city governments. Make sure you're signed in to your Facebook account to see it all Facebook verification criteria for these types of pages, as well as for contact.
How to be verified on Facebook
Once you make sure you meet the Facebook verification criteria, you can begin the application process. Let's find out the step-by-step process of how to be verified on Facebook:
Step 1: Open the contact form
Open Contact form to submit a verification request.
Step 2: Choose the type of verification
Choose the type of check – if you want to check a page or a profile. Keep in mind that while you can check your Facebook profile, the approval criteria can be a little more complex. For example, you will need a significant amount of followers to prove that you are worthy of the coveted blue check badge.
Step 3: Select which page or profile to check
Then select the page you want to check if you need to check your Facebook page. When checking your profile, you'll need to provide your profile URL. For this example, we will choose to check a page.
Step 4: Select the category for Page or profile
Select the relevant category for your page or profile. Please note that Facebook only offers a few category options. If none of the given options are relevant to your page, then select "Other".
Step 5: Add your country
Select the country of origin of the company, entity, or individual.
Step 6: Attach appropriate personal or business credentials
Here the process differs if you request the verification of a person or a company.
If the account you want to verify is a the person, Facebook requires a valid photo ID to indicate the name and date of birth of the individual. You can provide a photo of your driving license, passport or national identification card.
For accounts that represent enterprises, organizations and other entities, you will need to provide one of the following documents bearing an official seal or watermark:
- Telephone or utility bill of the organization
- Training certificate
- The constitutive act
- Tax exemption documents of the organization
Step 7: Explain why you want the verification
After that, Facebook will ask you to provide a reason why your page or profile should be verified. For this section, try providing some information about why you need a check badge to highlight your account.
Maybe it's in the public interest, so you'll want to share links that can prove your account's notability. For example, you can link to features or mentions of reputable news publications.
Or you may want to check your Facebook account because your account risks losing credibility due to imposters. If you've already seen imposter accounts appear, you can include links to prove your claim.
You can also include links to other accounts to show the massive presence of social networks or to add more comments if you want.
Step 8: Submit the form
After filling in all the details in the contact form, click on the "Submit" button at the bottom of the page. This completes the application process.
How long does it take to be verified?
The time required to be verified on Facebook differs from account to account. Although Facebook does not specify the typical interval, you can receive a response within 48 hours or wait up to 45 days. It may take longer to verify business accounts, as the Facebook team will need to manually review your documents to confirm their authenticity.
What happens if Facebook rejects my request?
Please note that compliance with the basic verification criteria does not guarantee that you will be verified. Facebook may still reject your request without specifying a reason. When this happens, you will have the option to request the verification again after 30 days. But make sure you work harder to improve your chances of being checked during this time.
Here are the possible steps if Facebook rejects your request:
- Go to Facebook Support and try to learn more about why your request was denied. If you can obtain this information, you will know exactly what you need to do to be verified the next time you apply.
- Create more high-quality content and maintain a regular posting schedule as you build up your Facebook marketing efforts.
- If you have branded accounts on other social networks, make sure you increase your presence there. This will also help you improve your chances of being checked on these platforms.
Improve your credibility with Facebook verification
Given all the steps involved in checking on Facebook, you may be wondering if it's worth the effort. But keep in mind that a blue check badge could make all the difference to the credibility of your page or profile. It could even improve your visibility in relevant Facebook searches.
So make the most of the tips given above to be verified on Facebook. And if you want to be more successful on the platform, don't forget to hone your skills on how to use Facebook Business Manager.